Simon Richards was creative director at BrandUnion then Huguenot / Has also worked with international design companies in London / Has won awards at ICAD, GDBA and ISTD / Is passionate about ideas and typography / Believes strategy comes first / Set up studiorichards in 2008 / Has climbed Mont Blanc / Developed names for Click.ie, RPA and O'Flynn Property / Consulted on packing products for Kerry, Xbox and Dairygold / Created communications for Axa, Meteor, Vodafone, Financial Regulator and The State Laboratory / Has led some of the largest rebrands in Ireland including eircom, Permanent TSB, Central Bank, Trinity Biotech, Fota Island / Left Falmouth School of Art in 1991 / Left the UK in 1998 to travel around the world