- Clariet are a new analytics and consultancy company. They required a name, proposition and visual identity to communicate the company’s core offering and approach to its global partners as effectively as possible.
- The name ‘Clariet’ suggests brightness and enlightenment and echoes the concept of the consultancy bringing clarity to their clients. The name needed to be a .com, which is a challenge in the current digital landscape but through our naming process we created a name that works for the business on many levels.
- A simple logotype supports the name in a classic yet modern font, portraying knowledge and strength, while the inclusion of a ligature communicates partnership and growth. The use of a gradient from dark to light emphasises enlightenment further.
