- Halo Business Network (HBAN) is an all-island umbrella group for business Angel networks. Wanting to target investors aspiring to meet and invest in high potential, pre screened start-up businesses. Studio Richards was commissioned to create an identity and suite of brand communications.
- We developed a simple logotype identity that abbreviated the name. A graphic brand style was created featuring a predominantly black palette which portrayed a sophisticated style with an accent of bright green to communicate optimism.
- Black and white imagery of budding plants were used to support the communications while the style of typography was refined and considered.
- The identity, stationery, brochure, recruitment advertising, launch communications, website design and usage guidelines were successfully delivered for HBAN as part of this project.
