- When Axa Financial launched their new product, Evolution, they approached us to create their communications. Aimed at high net worth individuals, the challenge was to create a suite of communications that highlighted the product proposition, was relevant to local intermediaries and incorporate the new AXA global style.
- Based on the products selling point we developed a theme that used the strength of the seasons as a metaphor for growth, flexibility, adaptation and optimism. This created a suite of communications that had strength through consistency, engaging graphics and a sense of prestige to the target audience.
- Using the AXA Global guidelines as a guiding principle and palette, Studio Richards built on these to create clean, simple and refined layouts that was in keeping with the audience expectations.
- This new, AXA Financial style was applied across over all of their communications including product guides, application forms, fund lists, advertising and newsletters.
